Be Creative

My boss inspired people. He genuinely thought the people around him could come up with good ideas. He expected us to step up. It was not an option.

I remember the day he told me to think of four ideas that could be made into Kokanee Beer radio commercials. He gave me the weekend to think. On Monday morning I gave him the list and was shocked that by the end of the week one of those little ideas was now a script and soon became a commercial and was heard on the radio.

When a creative genius has faith in you, well, you start to believe in yourself. My boss taught me not to be afraid of those little ideas in my head. I got to spend almost 20 years of him expecting me to be creative.

Last week I watched an old Kokanee television commercial. One of the little known spots from the year we traveled the province filming unusual people that drank Kokanee.

We spent one day in Victoria following a garbage man.

Me and the Labatt Beer client “on set”

Weeks later, back in the edit suite, we started to pull together shots to make some sense of what the commercial could be. It’s a lengthy process. Luckily I was the producer and was a part of every step of the production. I sat in the edit suite along with the creatives.

For some reason… and most likely because we were driven to “be creative”, I started to sing the old “Spiderman” cartoon song and replacing the word spiderman with garbageman. It was funny. It made us laugh. My boss liked the idea. Kokanee and Labatts liked the idea.

Very quickly the music rights were bought, recording studio booked, musicians and singers hired, and then finally the spot was finished and aired. (A little bit of a producer’s nightmare, but I was used to the process back then. It was my job and I loved it.)

Kokanee Commercial

My boss inspired people. He changed my life.

my boss

He taught me to never be afraid of that little voice inside your head.

You never know what it might become.

you never know